Even before I entered the delightful world of veganism, I had always used Massel stock cubes for cooking. I was really happy to learn that when going vegan, I didn’t have to change what cooking stocks I purchased (hey now, enjoy the small things, right?).
All of their products are 100% vegan. I’m also a big fan of their company ethics - they are part of the GreenPalm sustainability scheme, take pride in sustainable recycled packaging, as well as understand that vegetable based products are ultimately better for us. If more companies presented themselves as real people, instead of profit-driven jerks, our health, environment and fellow animals would exist in a much better world.
Along with that, Massel also does not add MSG, or vast quantities of salt. There’s no artificial flavours or preservatives, and they use GMO-free ingredients.
I shot them an email to say thanks for being awesome, and this was their reply:
Thank you so much for your lovely note. It makes us happy knowing that our efforts are noted!
I will pass your email around the office and ‘spread the love’.
Have you tried our new concentrates? Not only are they vegan but they’re super versatile too.
Let us know your mailing address and we’d be delighted to send you out a sample.