Lobbying and Marketing
Organisations like the British Meat Processors Association, the Canadian Cattlemen’s Association, Dairy Asia, the American-based National Chicken Council, the European Dairy Association, or even the Australian Beef Association are all trade associations of meat and dairy producers within their respective countries. Together with powerful meat companies, such as Tyson Foods or JBS in America, they spend billions of dollars a year on lobbying and marketing promotion so that we don’t lose our appetites for animal protein.
In the modern age, marketing is arguably one of the most critical elements of capitalism. Segmentation, targeting, and positioning are all interrelated frameworks that bombarde our senses across all forms of media, digital and physical alike. We may think that we make informed choices about the food we eat, but researchers argue that increasing meat and dairy consumption around the globe is not simply demand driven, but supply driven. That it’s the carefully planned push by the actions of the animal agriculture industry and not so much by the desires of our taste buds.
We all have a choice ultimately in our purchasing decisions, but being raised in a world of socially sanctioned brutality towards non-human animals, whose dismembered body parts and bodily secretions are then consumed, is both a normalisation and celebration of violence and exploitation, and not one easily acknowledged or rejected.
THIS IS WHY YOU CRAVE BEEF
Lobbying, subsidies, marketing, and PR campaigns. Billions of dollars are spent by the animal agriculture industry every year to tell you what you want to eat and they are capable of swinging your food preferences because the meat industry is ultra-powerful and ultra-consolidated.
HOW THE DAIRY INDUSTRY FOOLED US
Everyone in the last century has been a victim of very a simple but brilliant marketing campaign manipulating us into consuming dairy milk.
AMERICAN EGG BOARD SET OUT TO DESTROY VEGAN STARTUP
In a breach of federal regulations, the American Egg Board got themselves into some hot water as the animal agriculture industry recognised a growing market shift and a direct threat to their market profits.
US Meat Production Emissions Not Collected in Years
The COP21 Paris Climate Agreement is a joke reinforced by US Congress renewing a bill to stop the EPA collecting emission data from one of the largest contributors to our global problem.
The vertically integrated powerhouse of America and the secret takeover of America’s food business.