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Share182Pin2Tweet The term “carnism” was coined by Dr. Melanie Joy, Ph.D., Ed.M. The source of this text is predominately extracted from Joy’s lecture“Understanding the Psychology of Meat for Effective Vegan Advocacy” delivered in Sweden during 2014, which has been presented across the United States and internationally. Joy is an internationally-acclaimed speaker, award-winning author, a Harvard-educated psychologist, and professor of psychology and […]

Share15RedditPin1Email When we crave certain foods, along with fats, textures, and familiarity, we often crave salt. As far back as 6050BC, salt has been an important and integral part of the world’s history and was once used as a method of trade and currency because it was so highly valued. Salt has been apart of Egyptian religious offerings, […]

Share31PinTweet Last week the ABC revealed a damning study published in the Australian Veterinary Journal that showed a number of commercial supermarket cat food brands were harmful and may cause “severe illness or injury”. But those involved in the study are refusing to reveal the names of the potentially dangerous products, nor their manufacturers. The peer reviewed […]

Share4PinTweet This is an excerpt from the book “Food Pets Die For” written by Ann N. Martin. Ann Martin was the first to expose the fact that euthanised cats and dogs are common ingredients in many commercial pet foods in America. The updated and revised version of the grassroots bestseller, she expanded her research to find that […]

Share16Pin1Tweet One of the latest Animals Australia welfare campaigns has been focusing on convincing many major supermarkets to stop stocking cage eggs. To their credit, they’ve had some movement, though it’ll actually be several years before any of them actually stop selling cage eggs. The joyous cries of victory go up but the confetti settles […]

Share17PinTweet This is an excerpt from “Meathooked: The History and Science of Our 2.5-Million-Year Obsession with Meat” by Marta Zaraska. Published by Basic Books. Copyright © 2016 Marta Zaraska. Marta Zaraska is a Polish-Canadian journalist whose science writing has appeared in The Washington Post, Scientific American, Newsweek, Los Angeles Times, and New Scientist, among others. Table […]

Share16Pin1Tweet There are a lot of misconceptions and myths when it comes to plant-based diets, and one that never seems to die down is “complementary protein” myth, where it’s said that vegetarians and vegans can end up protein deficient because plant foods don’t contain all the essential amino acids that humans need. That to be healthy we […]